Case: Helping customers customize candies for their markets

Background
Our client is a candy distributor located in Europe, mainly serving the French and German candy markets. Due to fierce market competition, their boss hopes to enhance brand competitiveness and attract more consumers by launching unique customized candies.

The client saw our information in Google and communicated with us, hoping to cooperate with us to customize a candy product suitable for its market.

1. Market research and demand analysis
   Target market: France and Germany
   We first conducted in-depth communication with the client to understand the consumer preferences and needs of its target market.

Through market research, we found that:
French consumers prefer low-sugar, healthy candy products, especially candies rich in vitamins and natural ingredients.
German consumers pay more attention to the innovative taste and unique packaging design of candies.

2. Provide diverse choices
   Based on the results of market research, we provide customers with a variety of options, including different flavors, shapes, colors and packaging solutions. Finally, the customer chose the following customized solutions:
   Candy: 4Dgummy candy
   Flavor: grapefruit, bayberry, strawberry, orange, blueberry and apple flavors
   Shape: various 4D fruit shapes
   Packaging: small bag packaging and large bag packaging
3. Customized formula and flavor
   Our R&D team has developed and tested flavors that meet customer needs.
   Grapefruit flavor: natural grapefruit juice, rich in vitamins
   Baby flavor: rich in vitamin C, vitamin K, iron, calcium, phosphorus and manganese and other minerals
   Strawberry flavor: add natural strawberry juice to keep the original flavor.
   Orange flavor: rich in vitamin C, enhance health properties.
   Blueberry flavor: use organic blueberry extract to highlight the natural and organic characteristics.
   Apple flavor: low sugar formula, suitable for healthy eating trends.
4. Unique packaging design
   We designed several packaging for customers. After communication and adjustment with customers, we finally determined the styles of two packaging specifications.
   Small bag packaging: suitable for daily retail, easy to carry and distribute.
   Large bag packaging: for festivals and special occasions, suitable for family purchases.
5. Strict quality control
   During the production process, we implement strict quality control, from raw material procurement to production and processing, to finished product packaging, every link is strictly tested to ensure that the product meets customer expectations and market standards.
6. Perfect after-sales service
   We provide customers with comprehensive after-sales service, including product consultation, technical support and logistics tracking, to ensure that customers have no worries during the use of the product.

The customized candy products launched by subsequent customers have received good feedback in the French and German markets and have been welcomed by consumers. Through this cooperation, the customer not only improved the brand competitiveness, but also expanded the market share and achieved a significant increase in sales.

We are committed to providing high-quality candy customization services to customers around the world to help you stand out in the market competition. Contact us now to learn more about candy customization services.